Wine is a favourite past-time going back to antiquity and while the development of wine labels is a more recent invention – the 1700s, provenance and the sense of heritage can still play an important role in establishing confidence. The market is becoming better versed in the different varieties, different regions and are overall becoming more adventurous, yet prestigious and classic wine labels continue to be perceived as the highest quality. Classic wine labels typically incorporate simple, symmetrical compositions, on white, cream or black paper stocks, often logocentric or featuring heraldry, chateaus or vineyard illustrations with dates, winemaker signatures and filigree (intricate flowing patterns). Colour schemes will often be more subdued but can have a burst of colour such as red to evoke passion. Quality Paper-stocks and embellishments such as foil and embossing can be important to create attention to detail and premium cues. Whilst overall often simpler designs, the attention to detail becomes more critical as the ‘less is more’ approach heightens every detail.