BLOG > THOUGHTS

I have a confession to make... I love designing Spanish wine labels (or at least Spanish Inspired). And why wouldn't a designer love a Spanish inspired brief, think Gaudi, Picasso, Salvador Dali, Miro, Beaches, Tapas, Fiestas, Siesta's, Signorita's, Flamenco Dancers, Running with Bulls, Maraca's, Spanish Guitars, Moorish design, Chuppa Chups etc etc. Spain is a vibrant place, full of energy, colour and fun, rich in history and culture. So it comes with great pleasure that Tempranillo's and Malbec's are on the rise. Spanish inspired wine label designs tend to reflect the place, often being creative, vibrant, colourful and fun. Spanish Inspired wine labels are now far more then just bulls. Following are some of our favourite Spanish Inspired Wine Label Designs including many of our personal favourite projects. I hope you enjoy! Salud!

Spanish Wine Bottle Labels

Brown Brothers, Milawa VIC Australia, Designer: Beetle Creative, Melbourne

Tempranillo’s tend to be quite a bold segment of the wine market with many Spanish Wine Labels. When Brown Brothers first approached me to create this label, I was fortunate in that I had very recently spent 3 weeks travelling around Spain, so the summer, energy, colour, music, fun and flavours were still fresh on my lips. An aspect I admire most about the Spanish people is their priority for having fun, with celebrations, parties and fiesta’s often lasting many weeks. Artistically, Spain is home to many great masters and more recently the great modern artists such as Picasso, Dali and Miro as well as the fluid and colourful architecture of Antoni Gaudi. This label takes inspiration largely from Barcelona, one of my favourite cities, where Gaudi and Miro’s legacies are most prominent. In this label I wanted to capture some of the cities energy, the beaches, the nightlife, tapas bars, the fluid art and the groundbreaking architecture. Spain in Summer is hot, even by Australian standards, I wanted to capture this heat in a fluid feel good summer tone, so many of the elements merge together into a single melting pot. The label had to be bold and the Spanish Red and Gold were obvious choices, with black and white helping to give it some extra punch. The central focus of the label is the donkey, the emblem of Barcelona and Catalonia. I have no intentions for this label to be seen through political eyes, this label intends to fun, Donkeys just happen to be one of my favourite animals and the world already has enough wine labels with Bulls, so the Donkey became the perfect focus. In the name of fun, we also coined ‘Hermannos Marrones,’ Spanish for Brown Brothers, which features prominently around the back of the label and on the Shipper Carton. This label, although somewhat stand alone in it’s design, belongs within the Brown Brothers 18 Eighty Nine Collection. The wrap around, typography and red sweep all pay homeage to the existing collection, whilst evidently not failing to push the boundaries.

Wine Packaging

Atlas Wines, The Spaniard, Clare Valley, Designer: Rodeo – Adelaide, Australia

The Spaniard label design also has strong shelf-presence but achieves this through it’s bold design, rich colour scheme, textile patterns and strong gold typography. The colours and patterns capture some of Spain’s energy while the colour scheme departs from the more common red, yellows and blacks of Spanish inspired labels giving it an instant and contemporary point of difference. The colours all work well together and the patterns made by the shadow merge effortlessly into the rest of the design creating beautiful attention to detail.

 

Wine Bottle Labels

Lalaland Wines, Mildura VIC Australia, Designer: Beetle Creative – Melbourne & Florence

This Alice in Wonderland, Spanish inspired label utilises a wide wrap-around composition to fit a great deal of artwork to successfully tell the story of the Mad Hatter and his band ‘the La La Lands’ playing for the Queen. The Band includes five members; El Loco (Mad Hatter on Vocals), the March Hare on Banjo, the White Rabbit on Trumpet, the Dormouse on Piano Accordion and the Frog Doorman on Drums. The label includes a poem telling the story and integrates all legalities as part of a unified artwork. The colours are fun and vibrant – a perfect wine for summer. Oddly enough, this is one of three Lalaland labels, the two others having won Australia’s top wine award, gold at the FPLMA awards, but this is still our favourite. To discover more and see the other award winning Lalaland labels click here.

 

Graphic Design Artist

Matsu Wein, Toro, Spain, Designer: Moruba – Logroño, Spain

Continuing our streak of adages, they say a picture says a thousand words and that’s certainly the case for these striking labels. A minimalist front label with only the brand name and an image and yet they speak volumes about the brand. No doubt, these labels work best as a collection, paying homage to generational farming, youth vs tradition, a life’s work, authenticity, family, heritage etc etc. The impact no doubt would have been greatly reduced had the designer added a frame or text, the minimalism creates a boldness and a sense of in your face that makes the design quite powerful making it one of the Best Spanish Wine Labels.

 

 

 

 

Espana Vino

Esporao, Designer: White Studio, Portugal

 
The Esporao Spanish Wine Labels utilise a popular wine label composition with the champion artwork, brand and some introductory information. What set’s these labels apart though is the execution. Each label in the collection has a dominant colour but this is given a lot of depth and character through the dark shading, embossing and spot varnish. This strong contrast and shine give an almost glowing quality under the right lighting conditions. The attention to detail is also strong throughout this range with the custom glass bottles highlighting the brands heritage with the Bodega and a Spanish tapestry textile rich pattern are also used for the wine bags.

Award Winning Wine Label Design

Lalaland Wines, Malbec, Mildura VIC Australia, Designer: Beetle Creative, Melbourne

La La Land is a new wine brand inspired by Alice in Wonderland, but with interesting Spanish varieties, so the client requested a Surreal and Spanish Twist to the famous theme. I delved deep into research reading the Alice in Wonderland books, watching the movies and studying the various artistic interpretations. It’s difficult to deny the popularity of the Mad Hatter and in Tim Burton’s interpretation his role was as large if not more important then that of Alice. I decided from early on that as part of the La La Land Wine Collection The Mad Hatter would be a central figure. In Carol Lewis’ novels he was actually just referred to as ‘the hatter’ – ‘mad as a hatter’ was a popular saying at the time and eventually stuck with the hatter in popular culture. I was keen to take a unique interpretation to the Mad Hatter. In previous interpretations he was crazy in both character and appearance. Traditionally, film and popular culture depicts people with questionable characters with odd looks. Of course, in reality crooks don’t always walk around with big scars on their faces and crazy people look the same as all of the rest of us. I wanted the Mad Hatter to be cooky but charming. He also had to have a Spanish twist and a Matador seemed the perfect fit as an entertainer who must be slightly crazy.

 

Packaging Design

Castillo Y Gay, Designer: Various over time

 
A Legendary Spanish Wine Brand, these labels herald back to one of Spain’s Golden era’s, the Art Deco, when the industrial boom resulted in significant development. Art Deco is a beautiful style that combines elegance and premium cues with character and detail. Castillo Y Gay have maintained a similar label for decades and are likely to continue with this iconic label for decades to come.
 
Espana Label

Elefante, Espana, Designer: Denomination Design – Sydney & London

 
Another of the classic Spanish Wine Labels, capturing the bold, artistic, yet approachable style contemporary Spanish art has become famous for. This label is not a particularly original concept with the red, white, black and a bull theme and street art typography but it has been executed well. There is a certain familiarity that can be advantageous and being such a classic Spanish theme it has strong shelf presence perfect for a Tempranillo wine.
 
Espana Vino

Wandering Beast, Designer:

Wine Labels

Lovers Not Toreadors, Designer:

 
Heralding the Era of Toreadors and Flaminco Poster Art, this has become one of the most popular of the Spanish Wine Labels. Utilising the famous Reds and Yellows of Spain, this is counterbalanced with the greens which create a fresh balance. This wine label is a complete artwork, with every inch filled and every element working as one. The cream paper stock and scuffed fonts, as well as original artworks helps to give the label an authenticity. This Wine Label is also politically relevant under the current protesting of Bull Fighting and who could argue with it being replaced with Love.
 
Packaging Designer

Mateo & Bernabe, Designer: Moruba, Longuno, Espana

 
There’s quite a lot to like about this design. The bold red numbers and unique capsules certainly help to give the design high impact, while the neck tag and illustrations help create quality touches and the impression of attention to detail. The labels, while busy in that the artwork and numbers fill the label, remains overall quite minimalist, with just two colours, an illustration, number and name. This is quite an elegant label, perhaps even more remarkable considering they are beers and not wine, but the area being famous for wines no doubt influenced the design. The brand and each label is named after a saint which is where the illustrations and numbers take their significance. The consistency of the labels and theme across the varieties and the consistent bottle shape create a beautiful and memorable collection. The boldness, strong red, cream and black illustrations all give an unmistakable Spanish Quality.
 

Packaging Designer

Designer:

 
Quite a simple design, yet the bold red drape and iconic bull head silhouette create a striking wine label. One of the great Spanish Wine Labels dating back as far as 2004, this screen printed label must have been quite remarkable when it first launched. That this wine label has remained as appealing today as when it was first launched is the surest sign of a great design.

 

Espana Vino

Siete Pasos, Peñafiel, Espana, Designer: (calcco) Comunicación Visual

 
This range has extremely strong shelf presence, has captured it’s time well with the cool colour schemes, as well as the fun and approachable artworks. This playfulness is unmistakable Spanish. An enormously popular range. The only possible downside is that the range doesn’t promote the mother brand and being so ‘on trend’ perhaps this success will not translate across the rest of the brand like it could. No doubt one of the best Spanish Wine Labels available now.
 
Spanish Wine Labels

Atico De Madrid, Designer: Narrow-House, Madrid

 
Another Art Deco inspired wine label but much more contemporary and playful compared to the traditions of the style. Colour is always an important element in Spanish Wine Labels and this seductive turquoise in combination with Gold and black and a Shiny metallic stock creates both a bold and elegant finish. The black artwork maintains its illustrative quality rather then being fully refined and made flat, which helps to give the label an authentic and artistic quality.
 
Tempranillo Wine Bottle Packaging

Express Winemakers, Tempranillo, Frankland River W.A Australia, Designer: Beetle Creative, Melbourne

Express Winemakers has a very experimental nature and this philosophy extends to what they want from their labels. We decided to make a dramatic shift from the first collection of labels. The third label in Express Winemakers history was a Tempranillo. Tempranillo is a Spanish grape so we eager to create a strong Spanish festive feel. We wanted to simplify the labels compared to the previous collection and wanted the colours to be bold and vibrant. We continued on the theme of craftsmanship with the intricate fine-liner illustrations mixed with paint, charcoal and a Spanish poem to add texture and depth to the label. The fine-line illustration of the bull was given a rich ochre tint – reminiscent of the coloured chalk used by the Renaissance Masters to help establish a time honoured feel, whilst overall having a modern feel. The orange, reds and yellow splashes help to create a sense of movement and the overall result was this rich and vibrant label.

 

Alcoholic Packaging Designer

Telmo Rodriguez Estate, Toro, Espana, Designer:

 
Gago is ‘stuttering’ in Spanish, but there’s nothing stuttering about this design, it is a clean, elegant, minimalist design. The design in its minimalism and the elegant lowercase ‘g’ with a single bulls horn creates a striking impression. The ocre red gives the design some warmth and perhaps a devilish touch. This screen printed wine bottle with a single colour shows off the bottles beauty in full.
 
Packaging Designer

Bodegas Castro Mendi, Designer: Javier Garduño Estudio de Diseño, Spain

 
A truly unique design with its tall yet bottom heavy bottle and die-cut timber veneer label. Timber has a natural warmth and this warmth is maintained through utilising the rope over the long neck. The design is extremely minimalist yet the attention to detail is throughout, including the custom artwork on the cork. The designer made the choice to keep the letters hollow rather than utilise stencil like typography, which creates another point of difference and a degree of boldness, accepting that some things aren’t perfect, but if they’re embraced can be made a strength.
 

Packaging Designer

Portal del Priorat Gotes, Designer:

 

Espana Vino

Designer:

 

 

Packaging Design

Cellar Cairats, Darmos, Spain, Designer: Estudio Dorian

 

 

Artistic Wine Label Designs

 

Express Winemakers, Rosado, Frankland River W.A Australia, Designer: Beetle Creative, Melbourne

This wine label design was created for Express Winemakers, an indy team of winemakers who fed up with the mass produced batch wines decided to create something unique and high quality, expressive of the land (terrior). The Rosado with its Spanish origins led itself to a fun summery design with the Flaminco Dancer and bull on the back label. The wine label artwork was created by combining fineline illustrations with splashes of paint and manipulated through photoshop to create unique mixed media packaging. This label was part of artistic collection of wine labels.

Espana VinosPackaging Design

Packaging Designer

Designer:

Wine Packaging

Designer:

Espana Label

Designer:

 

Packaging Design

Designer:

Packaging Design

 

S.C. Pannel, Designer: 3 Bags Full

 

Best Wine Label Designs

If you’re interested in having a Spanish Inspired wine label contact us today!