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Wine has long been associated with prestige and good, luxurious times and this could not be more true then when it comes to Champagne. Champagne is a symbol of celebration with the best Champagnes often reserved for special occasions such as weddings, anniversaries, birthday’s, great achievements, grand openings, the list goes on. Champagnes epitome luxury, often seen enjoyed on yachts cruising the Amalfi coast, at exclusive A lister events or alongside other luxury brands. Since the 1950s the demand for Champagne has quadrupled but Champagnes history has not been without some setback and its success today is built upon a long history. French vineyards date back to Roman times and whilst the Champenois were originally envious of their Burgundian neighbours in the South who with warmer climates were producing richer, fuller, red wines, by 1715 sparkling wines had won favour amongst English and French royals spreading through to the nobility. The Champagne region which until then had mostly been known for pale Pinot Noir's, identified this opportunity and began developing methods for controlling bubbly wines, which included the need to design superior bottles that could withstand the pressures. From 1772 Veuve Clicquot were instrumental in the development of the méthode champenoise, which allowed greater control and improved quality, opening the doors for Champagne to be produced in much higher quantities and eventually exported all around the world. So it was from these origins, a wine fit for royals that Champagne maintains it’s reputation as the drink of luxury. Whilst the region of Champagne protects it’s naming rights, Sparkling wines are now produced all over the world. Provenance continues to play a strong role in people’s estimations of a Sparkling but with more options than ever, every aspect to a Sparkling’s experience becomes more critical. The presentation of Champagne’s and Sparkling Wines, symbols of luxury becomes more critical compared to any other variety or type of wine. Champagne’s will often be accompanied by a box, elevating the experience and catering for special events and gifts. Champagne labels will almost always lean towards prestige with symmetrical labels rich in embellishments and filigree. Metallic Foils will often be prominent as are crests and heraldry, a winemakers signature, the date of establishment, essentially any cue that can built a picture in people’s estimations, the rich history and provenance in which the Champagne belongs. Whilst typically traditional in their design approach, a common strategy to establish personality, iconism and a strong shelf presence is to select a unique colour and use consistently and throughout marketing collateral. New World sparkling’s, lacking the provenance of Champagne’s either have the option to adopt similar aspects, alluding to a rich history or can carve a new path with a more modern interpretation, free of the history and tradition, to create something new. In recent times, full wraps have become quite popular, an unabashed symbol of modernity and whilst these designs still try to maintain a sense of luxury and prestige they are without doubt more colourful, more playful and more approachable. Following is a journey through some of our favourite Champagne Labels from around the world, we hope you enjoy the journey!
Veuve Clicquot, Reims, France, Designer: Various over decades and centuries
Deakin Estate Brut Label, Designer: Beetle Creative, Melbourne & Firenze
Wiston Estate, Designer: Stranger and Stranger – London & NYC