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Much has been documented about the design of wine labels and from a design perspective they represent one of the
most desirable projects. Almost always overlooked is the design of beer labels, which typically fails to grab headlines
in the same way as wine. There are perhaps multiple reasons for this; the major fact is that unlike the wine industry
with thousands of individual wineries, each with multiple wines the beer industry has traditionally been dominated
by few and typically have a few staple products. With the popularity and growth of microbreweries this trend is perhaps
shifting. For designers this represents an opportunity because while there are more beer label design projects
available, as beer lovers become more adventurous with their palette, microbreweries are also keen to take some risks
and forge to establish a point of difference. Our talented team of designers can offer the unique designs for beer labels
to set you apart from the competition. Following our some of our personal favourite beer label designs.
strict in sticking to these ingredients with no divergence. This simple beer label, like the beer keeps things quite simple
and once again the emphasis is on the ingredients. The screen printed white is quite striking against the darker beer bottle.
label with its wrap around front label allows for plenty of information to be added gaining a 360 degree wrap while
allowing the front of the bottle to remain quite clean. The back label has a handmade quality with its vanilla folder
profile. These die-cut shapes help to create an instantly unique beer label design.
Gone are the days where beer was just a blokey blokes drink. Paskeaeg have created a classy label utilising quite a
feminine pattern through its use of various flowers. The two-tone pattern creates an elegant texture and the red and
gold is quite rich on the cream.
When considering the best beer label designs, one must also consider the quality of the photograph. A quality product
shot can go a long way to elevating the design. These first three labels have been brilliantly photographed. The next
example doesn’t share such strong photography but it is a brilliant design.
White Rabbit is a big success story in Victoria Australia and one must consider the important role that the branding
and label design have played. This beer label design creates its own little world where the viewer is given a window
into this world. The use of a green tone throughout makes it a coherent design and gives it a unique indy feel, which
is quite classy. The white rabbit is centred giving it great prominence as it dashes off hurriedly on its way to more
leaps and bounds.
The human body and the skeleton are timeless. The darker skeleton screen printed on the bright coloured beer bottles
and the light skeletons on the dark bottle create striking contrast. I’m not sure whether these bottles reached the market
place or were just conceptual but they are certainly strong designs.
With good design, attention to detail is critical and by utilising existing opportunities such as technology or different
bottle forms a design can be elevated to a new level and become truly unique. Better half is a great example of this. The
first thing that strikes us is the bottles form. What is particularly interesting apart from top heavy, stocky form is its
capping system. Adding to the unique bottle is the simple screen printed design. White works extremely well on the
amber glass. The custom font and unique horse illustration create a fun design. Screen printing and the unique bottles,
while an added cost no doubt assist in value adding and help to build recognition.
Moo Brew is a part of the MONA (Museum of Old & New & Art) complex in Hobart, so with such a strong focus on
artwork it is not surprising that their beer labels maintain a contemporary artistic theme. The labels work brilliantly
as a collection. The labels are absent of information elevating the front labels into an artwork. The unique bottles
and low riding labels create quite an elegant design.