Beetle Creative is a leading design studio based in Melbourne, Australia, serving a diverse international clientèle specialising in Global Brand Identities & Wine Label Design. Beetle Creative is led by Josh O’Meara & made up of a select team of designers who are leaders in their field, allowing Beetle Creative to serve the full spectrum of a clients design needs, whilst the small team ensures the highest quality & personal care to your project. Due to the small team & a culture for excellence, Beetle Creative cannot fulfil all requests, but instead undertakes a select number of projects, seeking to push the boundaries, leaving no stone unturned, creating unique & original outcomes with every project. This approach has regularly won Beetle Creative Australasia’s highest award in wine label design. Beetle Creative has no set style, but addresses each project afresh with the diversity of labels reflective of the diversity of our clients. All work is original & created in-house. It is a hallmark of Beetle Creative to cross-pollinate different mediums & the different skills to create unique, yet consistent branding & marketing results.


Beetle Creative judges its success on the success of its clients & takes a personal interest in your business to identify strategies that will provide the greatest impact for the most effective investment. Beetle Creative views their relationship with clients as a partnership and a collaboration and seeks to establish long-term and mutually beneficial relationships. If you are interested in collaborating with Beetle Creative to help bring out the potential in your business don’t hesitate to contact us to see what Beetle Creative can do for you.

So Why Beetle?

Beetle’s are the most numerous and diverse Animal Order, accounting for as much as 25% of all known animal life-forms. They have conquered every continent except Antarctica and play a critical role in ecosystems. They are extremely diverse in both colour, shape and specialisation, yet despite their importance, go largely unnoticed and unheralded. At Beetle Creative we appreciate the strength in diversity, the importance of celebrating and being unique, the value of finding a niche, adapting and prospering, just like humble Beetles.


Like the humble beetle, we too have found our niche. Wine Labels are a demanding undertaking, sitting somewhere between Art and Graphic Design. Whilst most Wine Label Design specialist’s outsource all of the artwork and Illustration, what makes Beetle Creative unique is we do it all in-house. This allows us complete control of your project and our broad artistic abilities and strong knowledge of the wine industry allows us to fully customise your label and artwork to best convey what makes you unique, creating memorable and engaging labels that your customers will love. Please don’t hesitate to contact us to see what we can do for you!