Flight Wines was a conceptual brand from the mother brand Duck Pond Cellars based in Oregon, USA. The brand sought to create something truly unique and test some ideas away from the mother brand. The result was these highly unique screen-printed wine bottle designs that are true 360 degree artworks. Without the restrictions of traditional paper labels with their imposed boundaries Beetle Creative was able to use the glass bottle as the canvas with an ability to print on all sides. The concept for the wine label design was to celebrate humanities fascination and achievements in flight from Aristotle through to Leonardo Da Vinci to The Wright Brothers. Significant research was undertaken into both mankind’s historical fascination as well as the physics and study of flight. The development process included a visit to a local taxidermist who had an impressive Eagle which helped shape the primary wing on the front of the bottle to ensure anatomical accuracy. The wine label design also includes one of Leonardo Da Vinci’s incredible flying machines and studies of bird flight – including diagrams into the physics and some of the equations which help shape flight. This extensive research helped to shape the wine label designs authenticity and the study of flight became part of the draft and sketch-like masterplan composition. Beetle Creative also completed the Wine Labels copy telling of the story and celebration of the bottle and brand.


Winery/Brand - Flight Wines