WINE LABEL DESIGN

FLOR MARCHÉ RED, Swan Hill, W.A

 

The RED was designed for Western Australian based winemaker Flor Marché. The ficifolia flower, native to Western Australia has become a trademark of Flor Marché, appearing on all of their back labels. Red and gold are lucky colours in Chinese culture so this in combination with the ficifolia illustration became a suitable and attractive marriage between Australia and the goal of appealing to Chinese and Australian markets.

This label was entered into the TLMI label printing awards, the biggest competition of its sort in the world, where it was awarded 2nd place in the International digital printing category. Multi-Color, the printers of this label also awarded the label their label of the week, which was featured in the Australian Wine Business Magazine. A special thanks to Multi-Color for promoting the label and for these terrific photos of the label.

LABEL INFORMATION

Winery/Brand - Flor Marche Wines

  • Region - Swan Hill, Western Australia
  • Vintage - 2015 - Current
  • Varietal - Red
  • Winemaker - Elizabeth Reed
  • Awards - 2nd place TLMI label printing awards (International digital printing)
  • Printer - Multi-Color
  • Paper Stock - Killer White
  • Printing Technology - Digital
  • Embellishments - Gold Foil